Marrow Studio x Rare Method

FOUNDATION // SYSTEM // PATH //

FOUNDATION // SYSTEM // PATH //

The services

We’re all about uplifting evolving brands who show up with authority in their craft. Together, we embrace intention, grit, and authenticity—qualities that help lead to seamless outcomes & expansive partnerships that go way beyond the basics.

Case in point: Rare Method. Founded by Randelle Lusk—a yoga practitioner, somatics educator, and coach—Rare Method offers somatic mind, movement, and breathwork practices for nervous system transformation on and beyond the yoga mat.

What began as foundational brand-building for Rare Method’s online space quickly evolved into an all-in, ongoing strategy. Three years later, we’re not just consulting—we’re scripting brand shoots, leading launches, directing creative, building social frameworks, and supporting with collaborative campaigns. This kind of custom approach? It’s in-part, the fuel behind Rare Method’s momentum, and a sweet spot in our service offering [ AKA not something we typically advertise! ]

“What I have most appreciated is their personalized approach and care. I never felt like a templated formula was being applied to my goals and vision. Instead, I was met with a pooling of their extensive resources, comprehensive methodology and diverse experience to create bespoke strategies and activations as individual and unique as the DNA of my brand.”

RANDELLE LUSK,
RARE METHOD Founder

Made-to-Measure Strategy

Our vibe—working with all-in, creative leaders driven by whole-hearted vision. From day one, Randelle's purpose was clear and intentional, making her the perfect muse: growing, dynamic, and ready for a bold next step. For brands at this turning point, a custom approach isn’t just helpful—it’s essential. 

THE SWOON-WORTHY RESULTS?

Marketing-decision paralysis to a clarified path.

With refined planning and strategy, Rare Method’s content gained fresh consistency and the sales funnels tightened up, allowing Randelle to go all-in on her true calling: guiding her clients to connect with their inner wisdom. Witnessing Randelle break new ground, evolve, and bring her vision to life is exactly why we do what we do. This work isn’t just about moving the needle; it’s about building something powerful that truly resonates with the people who matter most.

  • ~45K views + engagements, and 75 digital platform registrations from brand launch campaign.

  • 80+ submissions for inaugural Rare Method Training & Certification Program launch

  • 3x retreats sold in 2024—the biggest year yet!

  • ~50K social views and 1000+ Giftaway entries in partnership with Londre Bodywear.

the Marrow method

In a world of templated, plug-and-play strategies, Marrow goes deeper. Real impact? It comes from getting creative, breaking boundaries, and being nimble enough to colour outside the lines. Here, our role goes beyond strategy—we turn your vision into something fully aligned with the purpose that drives you.

Levelling-up can benefit from a strategic accomplice.

Ready? Let’s chat.