Será Studio elevates established bridal brands on the runway from concept to consumer, carving out a clear line of sight from bridal market planning to presence.
the muse
FOUNDATION // SYSTEM // PATH //
FOUNDATION // SYSTEM // PATH //
The services
Será Studio’s founder, Raquelle Kilotaitis, is a third-generation female entrepreneur and owner of bridal brands The Afterwhite and Daphne Newman Design – we swoon. Observing an opportunity to bridge a gap in her industry, Raquelle had a vision to leverage her unique skillset and lived experience to pave the way for others to uplift their own bridal brands.
A seasoned client of Marrow, Raquelle was familiar with the value of laying an intentional brand foundation AKA ‘model’ for Será Studio—a process she knew would create credibility and momentum as she set out to launch her new endeavour.
the engagement
the foundation
Brand Name
Stemming from the concept of que será será, which translates to “what will be, will be,” Será Studio’s namesake draws from French sensibilities in fashion—timelessness, luxury and refinement—honouring what is earned with dedication and work ethic.
purpose snapshot
“Será Studio elevates established bridal brands on the runway from concept to consumer, carving out a clear line of sight from bridal market planning to presence. With valuable acumen and a vetted collective of contacts, we grant designers license to go all-in on artistry while we take the reins on business and brand. Our role? Sitting in your corner as an unwavering advocate for your win, instilling creativity, candour and confidence in every exchange. Here, our joie de vivre is lifting up the doers and dreamers—because we believe those who pour their soul into coveted creations deserve to have them witnessed and worn.”
Brand Essence
Reclaim your Runway.
Empowering designers and makers to clarify and crystalize the path that leads toward their ultimate vision, with Sera as a champion for their success.
the identity
Photography
B&W and bold contrast editorial style photography exudes confidence and a sense of high-fashion style.
Design
Minimal, sleek layouts and artful, editorial text treatments establish assuredness in industry expertise.
Colour Palette
Classic cool with a little bit of sparkle and glitz—and a dash of blue for good luck—pairs with an effortless vintage vibe of our favourite past eras.
Typeface
Header is crisp and sleek, complimented by a savvy and stylish subhead, while body type continues with a clean aesthetic.
